Brand identity
Real Vision brand book
Official Real Vision OÜ logos, brand guidelines and downloadable artwork. Everything you need to present the brand correctly, on screen and in print.
The mark
Two ribbons weave around an open diamond: the lens through which we look ahead. The deep blue parts stand for Real, grounded and measurable results; the bright Estonian blue parts stand for Vision, technology at the edge. Together they form a forward-pointing arrow, because everything we build is meant to move a business forward.
RReal: results
VVision: ahead
◇Open lens
→Forward
The mark is always shown complete and in its two blues (or a single approved colour). Never separate, rotate or rearrange the shapes outside an approved animation.
Brand foundation
ArchetypeThe Explorer
We operate at the cutting edge of technology, try what is next before others do and translate it into results our clients can measure.
Positioning
Digital advisors and (blockchain) developers from Tallinn who design, build, optimise and market digital products under one roof, since 2010.
TaglineCutting-edge tech. Next-level revenue.
Core values
01Vision
We look further ahead than the next release.
02Precision
Clean code, sharp strategy, no loose ends.
03Transparency
Clear roadmaps, clear budgets, like a public ledger.
04Reliability
24/7 support. When it matters, we answer.
05Growth
Every project is measured by what it adds to revenue.
06Partnership
Your goals are our roadmap.
Logo versions & downloads
Every version exports as SVG, PNG, WEBP and JPG, for web (1200 px) and print (4800 px). Pick a background where the version allows it.
SVG is the vector file: open or place it directly in Illustrator, Figma or InDesign. Web = 1200 px wide for screens; print = 4800 px wide, which gives 300 dpi up to about 40 cm wide. JPG cannot be transparent: with Transparent selected it uses white (or Night for light artwork) behind the logo.
App icons & favicons
Square original canvases with the mark safely padded. Platforms may round the corners themselves; never add your own radius to the files.
App icon, white
App icon, Night
App icon, Estonian blue
Favicon, square, no radius
Connector & integration icon
The approved mark on white, optimised to 256 × 256 px and well under 10 KB, for AI connectors, app integrations and marketplaces (2,215 bytes)
Invoice template
The house style for invoices: logo top left, blue gradient bar on top, Night table header and Estonian blue accents. Amounts in euro, VAT at the Estonian standard rate. Use it as the reference for your accounting software.
SAMPLE INVOICE — NOT FOR PAYMENT
xxxx
x = height of the AClear space and minimum size
- Keep clear space around the logo of at least the height of the letter A in REAL on every side.
- Minimum width of the full logo: 120 px on screen, 30 mm in print.
- Minimum size of the mark: 16 px on screen, 6 mm in print. Below 24 px use the simplified single-blue mark.
- Always scale proportionally; never stretch, condense or rotate.
Email logo
- Use
- The header of every Real Vision email and newsletter, centred above the content.
- Artwork
- The primary two-blue logo, unchanged, on a transparent background.
- Background
- Light only (white or a very light grey email canvas). On dark templates use the logo on white plate.
- Size
- Show at 220 CSS px wide (68 px high). The PNG is 480 px wide for sharp 2x screens.
- Clear space
- At least the height of the letter A on every side; nothing else in the header.
- Alt text
- “Real Vision”
Colour palette
A night sky lit by Estonian blue. Dark, deep surfaces carry the website; the blues and the ice highlight are signals for buttons, links, the logo and key words.
Primary
Estonian BlueRGB 0, 114, 206
CMYK 100, 45, 0, 19
CMYK 100, 45, 0, 19
Logo, buttons, links, brand surfaces
Deep BlueRGB 0, 71, 143
CMYK 100, 50, 0, 44
CMYK 100, 50, 0, 44
Second logo colour, pressed states, print accents
GlowRGB 79, 163, 255
CMYK 69, 36, 0, 0
CMYK 69, 36, 0, 0
Logo on dark, highlights, gradients
IceRGB 168, 230, 255
CMYK 34, 10, 0, 0
CMYK 34, 10, 0, 0
Labels, accent words, aurora light
Surfaces & neutrals
NightRGB 3, 6, 15
CMYK 80, 60, 0, 94
CMYK 80, 60, 0, 94
Website background, darkest surface
SkyRGB 7, 16, 42
CMYK 83, 62, 0, 84
CMYK 83, 62, 0, 84
Sections, cards, gradients
InkRGB 10, 20, 48
CMYK 79, 58, 0, 81
CMYK 79, 58, 0, 81
Text on light backgrounds, table headers
MistRGB 244, 247, 252
CMYK 3, 2, 0, 1
CMYK 3, 2, 0, 1
Light backgrounds, documents
WhiteRGB 255, 255, 255
CMYK 0, 0, 0, 0
CMYK 0, 0, 0, 0
Logo plate, text on dark
Status
SuccessRGB 91, 228, 155
CMYK 60, 0, 32, 11
CMYK 60, 0, 32, 11
Confirmations, live indicators
InfoRGB 79, 163, 255
CMYK 69, 36, 0, 0
CMYK 69, 36, 0, 0
Information
WarningRGB 250, 194, 67
CMYK 0, 22, 73, 2
CMYK 0, 22, 73, 2
Warnings
ErrorRGB 229, 72, 77
CMYK 0, 69, 66, 10
CMYK 0, 69, 66, 10
Errors
Brand gradient
Deep Blue #00478F → Estonian Blue #0072CE → Ice #A8E6FF, always left to right. For dividers, the invoice bar, accent words and hero highlights. Never on body text or as a full-page background.
Typography
Three typefaces, each with one job. Bricolage Grotesque gives headlines their character, Hanken Grotesk keeps body copy calm and readable, DM Mono adds the technical labels. All three are free under the SIL Open Font License.
Aa
Bricolage 200Bricolage 300Bricolage 400Bricolage 500Bricolage 600Bricolage 700Bricolage 800
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 € & @
DisplayBricolage Grotesque
Headlines, numbers, the big moments. Weight 600–700, slight negative tracking.
BodyHanken Grotesk
Running text, buttons and UI. Weight 400–600, 1.6 line height.
LabelsDM Mono
Small uppercase labels, tags and data. Weight 500, 0.12em tracking.
DisplayBricolage Grotesque 680 · 56–146 px · −2% tracking
Cutting-edge tech.
HeadingBricolage Grotesque 650 · 42–88 px · −1.5% tracking
Cutting-edge tech.
SubheadingBricolage Grotesque 650 · 24–32 px
Cutting-edge tech.
BodyHanken Grotesk 400 · 16–19 px · 1.6 line height
Cutting-edge tech.
CaptionDM Mono 500 · 12 px · uppercase, 0.12em tracking
Cutting-edge tech. Next-level revenue.
Download the typefaces
The package contains Bricolage Grotesque as a variable TTF (weights 200–800, widths 75–100) for desktop use, plus WOFF files of all three typefaces for web use.
Fallback in Office documents and email: Arial.
Graphic elements
The Real Vision visual world comes straight from the website: northern lights, live data and blocks that link. Use the elements sparingly and on dark surfaces.
Aurora
Soft curtains of Estonian blue, glow and ice light over a night sky. Our signature: it opens the website, the share images and presentations.
Network & globe
Connected points and a dotted globe show reach across countries, with Tallinn as the home node.
Radar rings
Thin concentric circles and a rotating sweep, borrowed from the SEO radar. Use for visibility and search stories.
Block grid
A 24 px grid of small blue squares and dots. It refers to code and to the blocks of a blockchain.
Light streaks
Diagonal light lines as motion accents. Maximum two per composition.
Icons
Simple line icons, 1.5 px stroke, rounded caps, on a 24 px grid. White or Ice on dark, inside a Estonian blue circle for contact details.
Tone of voice
Real Vision speaks like an expert who is excited about what is next: clear, confident and concrete, never vague or hyped.
01Clear before clever
Explain technology in plain language. If a client needs a glossary, we rewrite.
02Confident, not loud
State what we do and what it delivers. No exclamation marks, no buzzword stacks.
03Results-minded
Talk about outcomes: speed, visibility, revenue, uptime. Technology is the means, not the message.
04Direct and friendly
Address the reader as you. British spelling, sentence case, short sentences.
Write it like this
We build fast, search-friendly websites and support your users 24/7.
Not like this
We are a revolutionary next-gen synergy-driven digital powerhouse!!!
Write it like this
Getting started is easy. Tell us what you are looking for and we draw the roadmap together.
Not like this
Leverage our holistic blockchain-enabled paradigm to disrupt your vertical.
Write it like this
Questions? Email info@realvision.ee and we will come back to you with a plan.
Not like this
Smash that contact button and let's 10x your business 🚀
How to use this brand book
- 01
Choose the logo version with the highest contrast against your background. On dark surfaces use the bright version or the white plate. Use Web for screens and Print for paper, signage or clothing.
- 02
Use SVG for scalable artwork, PNG or WEBP for transparency. JPG always includes a background.
- 03
Place the downloaded artwork without redrawing, recolouring or stretching it. In doubt? Email info@realvision.ee.
Our social media bio
Fixed copy for the company profiles. Use it exactly as written so every field stays within the platform character limits.
Page name (required)Exact company name, without city or legal-form variations.
Real Vision
11 / 75 charactersCategory (required, max. 3)Enter them in this order; most platforms allow three categories at most.
Software Development · Internet Marketing Service · Business Consultant
71 / 100 charactersBio (255 characters)The main bio field on LinkedIn and Facebook.
Real Vision OÜ is a team of digital advisors and blockchain developers in Tallinn, Estonia. Since 2010 we design, build and market digital products: web and blockchain development, SEO, 24/7 support and multi-country media strategy.
232 / 255 charactersShort bio (101 characters)For places where the bio is truncated, such as mobile apps and search results.
Cutting-edge tech. Next-level revenue. Digital advisors & blockchain developers in Tallinn.
91 / 101 charactersAbout / descriptionLonger copy for the About tab.
Real Vision builds and grows digital products for companies that want more from their online presence. Web and blockchain development, SEO with monthly optimisation advice, 24/7 support services and media strategy across countries. Contact: realvision.ee
254 / 255 charactersInstagram bio (150 characters)Instagram allows only 150 characters; this version also works on X and TikTok.
Cutting-edge tech. Next-level revenue. Web · Blockchain · SEO · 24/7 support · Tallinn 🇪🇪 ✉ realvision.ee
105 / 150 charactersUsername (@handle)Keep it identical across every channel.
realvision
10 / 50 charactersWebsiteAlways include https:// so the platform validates the link.
https://realvision.ee
21 / 100 charactersPlatform image sizes
- Profile picture: 512 × 512 px (square), use the avatar download on this page.
- Cover photo: 1640 × 856 px; keep the logo out of the bottom 120 px.
- Shared link (og:image): 1200 × 630 px.
- LinkedIn company logo: 300 × 300 px; LinkedIn banner: 1128 × 191 px.
- Instagram and Facebook feed: 1080 × 1080 px.
QR code
One fixed QR code for print, vehicles and workwear. It opens realvision.ee with UTM parameters so you can see QR-driven visits. Error correction is level H, which keeps the code readable with the mark in its centre.
Target URL with tracking: https://realvision.ee/?utm_source=qr&utm_medium=print&utm_campaign=brandbook
Default. Business cards, signage, leaflets and vinyl on light surfaces.
Same code without a background, to place on a light photo or your own colour block.
For dark carriers. Some older scanners struggle with inverted codes; always test.
“With mark” applies to the PNG files; the SVG file is always the clean code. Print the code at 25 × 25 mm or larger, keep a quiet zone of four modules around it and test the printed result on two phones.
Brand applications
How the brand looks in the field. The previews are visualisations; the downloads are the actual artwork for the printer, the vehicle wrapper and the embroiderer.
Workwear, T-shirt (print)
- Night T-shirt, bright logo on the left chest 9–10 cm wide, top edge ~7 cm below the neck rib.
- Screen print or DTF transfer; PNG Print (4800 px, transparent) or SVG.
- Optional back print: mark 24 cm wide between the shoulder blades, or the QR code at 8 × 8 cm.
Do's & don'ts
Do
- Only use the logo files and versions shown on this page.
- Use the two-blue logo on white; on dark use the bright version or the white plate.
- Place the logo horizontally, without rotation.
- Use the simplified single-blue mark below 24 px and for embroidery or engraving.
- Keep the clear space of one A-height on every side.
Don't
- Do not recolour the logo or swap its two blues.
- Do not stretch, skew or rotate the logo.
- Do not add shadows, glows, outlines or effects.
- Do not place the logo on busy imagery without the white plate version.
- Do not separate or rearrange the shapes of the mark.
- Do not rebuild the wordmark in another typeface.
Boilerplate
Real Vision OÜ is a team of digital advisors and (blockchain) developers based in Tallinn, Estonia. Since 2010 the company designs, builds and markets digital products for its clients, combining web and blockchain development, SEO, 24/7 support services and multi-country media strategy under one roof.
Short line: “Cutting-edge tech. Next-level revenue.”
Company details
Real Vision OÜ
Sepapaja 6, 15551 Tallinn, Estonia
Registry code 14544028
VAT EE102092563
info@realvision.ee
Email address picture
On the website, link to the email address instead. Use this picture only where the written address really has to be visible, such as a letterhead, a printed flyer or a partner presentation. Online, always make the picture a link. A picture makes copying by simple programs harder; it does not keep the address secret.
og:image & social images
Share images built on the brand hero: a night sky with aurora light in the brand blues, with the logo on its white plate centred inside a 60% safe zone so it survives any platform crop.
Default share image for links on LinkedIn, X, WhatsApp and Facebook.
Same image without the logo, for when you add your own headline or campaign copy.
Feed post for Instagram and Facebook; the logo stays centred in any crop.
Square atmosphere image without the logo, ideal as a background for your own layout.
Logo placed slightly higher so profile picture and buttons never overlap it.
Wide cover without the logo; pair it with the avatar as profile picture.
The og:image with logo is used automatically when realvision.ee is shared. Platforms cache previews; refresh with the platform's link debugger after a change.